Equip your team with the intellectual horsepower and inspiration they need to tackle retention challenges decisively and elevate their strategic thinking around attracting and keeping top talent. By building and reinforcing a strong corporate brand, you not only communicate a compelling story to external candidates, you also create internal alignment and reduce turnover. A clear, consistent brand helps focus training efforts, strengthens cultural cohesion, and supports long‑term employee retention by giving your workforce a shared sense of purpose and identity.
Understand the specific type of individual who will thrive in your organization and commit for the long term. Learn how to craft an employer value proposition that resonates deeply with the right people: those who are aligned with your culture, motivated by your mission, and energized by your opportunities.
Participants will also get access to Dustin's free Master Class, which contains, step by step, everything your team needs to know to develop and execute a strong employer brand.
Meet Your Presenter!
Dustin Snyder stewards the trajectories of companies navigating critical inflection points. As founder and Chief Advisor of Wayforward, he personally developed the SWIM methodology and has deployed it across more than organizations nationwide. From family businesses navigating generational transition to Fortune 500 multinationals launching new divisions.
Dustin's client portfolio spans mid-market companies in manufacturing, healthcare, professional services, agriculture, distribution, and hospitality, alongside divisions of large enterprises in aerospace & defense, SaaS, and advanced manufacturing. He works extensively with executive teams charged with managing challenging, multi-stakeholder operations, to build structures that can sustain aggressive growth while preserving founding values. He serves on the AWS Workforce Development Advisory Committee and the Harvard Business School Research Advisory Group.
Dustin holds an MBA from SUNY Buffalo, an MA in Industrial Labor Relations from Cornell, and a BA in Organizational Psychology from Canisius University. He is a Six Sigma Black Belt and Myers-Briggs certified practitioner. Dustin's current project is writing "Learn to SWIM," a comprehensive book on applying systems thinking to getting employee buy-in on leadership initiatives.
5 pm: Doors open, welcome and networking
5:30 pm: Program starts
