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Chapter Updates 

ROC ATD currently is using this blog to provide news and other information to ROC ATD members and others visiting this website. For information on our upcoming programs, please visit the events calendar.

  • Fri, February 12, 2016 10:51 AM | Robert Peter

    Graphic Design & Images

    A special thank you goes out to Jennifer Wiser (SIG leader), Carrie Abbott (ABVI-Goodwill host) and Susan Klick & Rob Robson (session leaders).  This morning's program provided great information and opportunity to connect with colleagues.

    Quick summary:

    • Copyright and training design
    • Image searches and links
    • Design grids and resources
    • Infographic links and resources
    Next CLDSIG meeting is March 4th Relearning Learning
    April CLDSIG meeting is April 1st Graphic Desing & Images II

    Register @ www.rocatd.org
  • Tue, February 02, 2016 1:58 PM | Michelle Lewis

    Click on the link for a full job description  and to submit your resume.

    https://www.appone.com/MainInfoReq.asp?R_ID=1216354

  • Mon, November 09, 2015 12:11 PM | Deleted user

    The relaunch event was fun. Check out these pictures to see for yourselves!

    https://drive.google.com/folderview?id=0Bx046ywFPLGgaDFlVmhEMWxaX2s&usp=sharing_eid
  • Mon, November 09, 2015 11:47 AM | Deleted user

    Great SIG meeting on 11/6 about this topic and a couple of helpful resources were shared:

    Hope to see you at a future event!
  • Mon, November 02, 2015 2:41 PM | Robert Peter

    Please review the following meeting minutes.  If you have any questions regarding the information please let us know.  If you are interested in becoming part of our volunteer team, contact a current BOD member to discuss your interest.  Thank you.

    ·         Recruiting for new VP of Technology to manage website and support social media initiatives
    ·         Chapter Sponsor membership registration and payment option will include company name and general email
    ·         CARE Plan will be initiated by Julie (ATD Chapter Affiliation Requirements (CARE) are a set of performance guidelines designed to help chapters deliver consistent benefits to members. CARE consists of elements in five key areas that are necessary for running a chapter like a business: administration, financial, membership, professional development, and communication)
    ·         ROCATD membership restructuring plan recommended and confirmed by BOD to include the packaging professional development programs and SIGS with local membership dues, group memberships will be converted to Sponsorship programs that include multiple members, effective January 2016
    ·         ROCATD SIGs (special interest groups)
    o   November and December SIG group meetings
    o   BOD will develop a SIG agreement that outlines leader responsibilities (coordination, administration and reporting)
    o   Reinforce local chapter membership of all SIG participants following initial meeting
    o   Meet with Jenifer to discuss current Corporate L&D SIG and see if there is member volunteer interested in re-engaging the OD SIG
    o   Addition of Healthcare and Higher Education Learning & Development SIGS in 2016
    ·         Chapter Communication Plan
    o   Structured to ensure accurate, timely and clear communication of chapter programs as well as SIG events
    o   Plan will include pre and post membership/participant communication
    o   Align and link ROCATD email, blog and social media resources
    ·         Professional Development
    o   National Employee Learning Week, December 7-11
    o   December 9th Program Event: Learning Management Systems
    o   January 2016 – A New Year Celebration, Special Event
    o   2016 PD Program Calendar and Special Events – dates/topics to members by mid-December
    o   Spring All Member Event to be scheduled for April/May 2016
    ·         Welcome Michelle Campanella to our BOD, position TBD and announced by next BOD meeting
    ·         Reviewed ROATD goals and planning areas for strategic meeting to be scheduled in December
    ·         Next BOD meeting TBD


  • Tue, May 12, 2015 12:02 PM | Deleted user

    If you are an Instructional Designer - or want to be - Wegmans just asked us to post an open position to our site. Check out the Jobs section today!

  • Fri, April 24, 2015 12:17 PM | Robert Peter

    What you missed...one of the best locally delivered programs that I have been to in a while, thank you Michelle - Bob.

    “What's New in Training Effectiveness - How Does Your Current Learning & Development Stack Up?” April 15th program.

    Here is the focus of today’s presentation:

    • Management priority should focus on the process, people, and structure (in order) 
      • The process should be logical & repeatable
    • Lack of Learning Transfer
    • Breakthrough Learning
      • Common language
      • Learning aligned with goals
      • Becomes strategic
      • Needs top down support & reinforcement
      • Training needs to be an experience; not a single event
    • Six Disciplines of Breakthrough Learning
      • Define (objective)
      • Design 
      • Deliver
      • Drive
      • Deploy
      • Document (the results)
    • How to Turn Training & Development into Business Results

    In closing, we were left with “The best way to predict the future is to create it”.  Peter Drucker

    Note: Each of these highlights were discussed in much greater detail

    Presenter: Michelle M. Campanella, Director of Operations – Client Success Team, AXIOM Sales Force Development. 

    --Thank you Joyce Schmidt for providing the program summary.



    What you don't want to miss...All Member Meeting - Neuroscience Research - What We Need To Know About Its Impacts on Learning & Development

    • 21 May 2015
    • 5:30 PM - 7:30 PM
    • Holiday Inn Brooks Avenue, Rochester

    Registration: http://gvastd.org/event-1886032/Registration



    Sophisticated brain-imaging tools allow researchers to study the brain and revolutionize the understanding of how we learn. As a result, today we know more about learning than ever before, which provides great opportunities for training and development professionals to harness new insights and apply this new knowledge to advance the field.

    Neuroscience can be complicated and over-simplification can easily lead to misleading neuromyths. It’s well worth L&D practitioners delving deeper into neuroscience by attending this event which elaborates on neuroscience in the context of L&D.

    Our presenter:


    Rachel Wu, Assistant Professor at the University of California Riverside, www.rachelwu.com.

    Rachel Wu is a postdoctoral fellow in Brain and Cognitive Sciences at University of Rochester and received her diploma in Fine Art and Design in London. She has had many exhibitions worldwide, and her paintings were recently displayed at the URMC Miner Library in a solo exhibition. Rachel's researchat the University of Rochester’sBabylab uses brain activity (EEG) and behavior (eye-tracking, manual responses) to investigate how we learn from infancy to older adulthood. Her latest study teaches older adults how to learn like infants (via painting) to promote healthy cognitive aging.


  • Sun, April 12, 2015 4:53 PM | Deleted user

    If you make a purchase from ATD, (formally ASTD), look for the "ChiP/International Partner" drop-down menu when you check out, select the Genesee Valley chapter in NYS, and part of your payment will be sent to us. 

    Thank you in advance!

  • Tue, September 30, 2014 8:44 AM | Robert Peter

    Laurie Allan facilitated a great learning and development session on September 25th at the University of Rochester Facilities Learning Center (Michelle Lewis, thank you for hosting).  There were eleven participants whose experience ranged from fairly new to training to seasoned training professionals.  


    The session incoroporated learning activies focused on engaging adult learners with an emphasis on practice and reflection.  Areas covered included:

    • Ice breakers
    • Adult Learning Principles
    • Ground rules
    • Training, Learning and Development
    • Task & Process
    • Metaflow (learning process)
    • Learning activities
    • Best practices in rapid engagement
    • Five Levels of Human Energy
    Participants brought a current training program/module that they are working on with them to the session and applied their new learnings working in small groups.  This resulted in improved learning processes focused on learner engagement and retention.

    If you'd like more informaiton about this program/topic, please contact Laurie Allan @ http://www.laurieallanassociates.com/.  If you'd like this program to be offered in our 2015 GVASTD calander year, please send us an email with your interest.

  • Sat, April 05, 2014 11:41 AM | Deleted user

    Conscious Capitalism and Firms of EndearmentBy:  Roberta Favitta and David Bullock

    On March 26, the community was treated to an introduction to Conscious Capitalism at the GV ASTD Chapter Meeting. Tom Brady, Founder of the Rochester Chapter of Conscious Capitalism, gave the keynote address. His segment was followed by a panel discussion where Tom was joined by Patty Kaminski of Wegmans Food Markets, and Jim Nortz, and international expert on ethics and compliance. Here is a summary from the meeting.

    Why Care? Why Now? Can we get there? Is there light at the end of this tunnel?

    This is how the meeting started, which brought to light the essence of Conscious Capitalism is… it’s a business culture that believes that life and business should hold a deep meaning and profound purpose. It isn’t about the bottom line but about the way we get there which is through cultural empathy.

    92% of millennials believe that business should be measured by more than just profit and should focus on a societal purpose.

    The movement for Conscious Capitalism has been increasing by leaps and bounds which is refreshing in this age of greed and immediate gratification. It speaks to the value starting with the employee. When the employee feels valued in the organization, everything else rolls much smoother.

    Engagement improves as well as the impact of trust on the business.

    Management can manage bottom up (conscious) or top down (dictate). The goal is to satisfy growth needs of the company through the employee. This “reflection of leadership” value will filter up to the management team and impact the organization positively rather than negatively. The companies who have realized this have been listed in “Firms of Endearment” .

    In 2007, Wegmans was one of 31 companies in the Firms of Endearment. Today there are over 70. This is a huge kudos to the realization that the success of an organization starts with its’ people. These companies believe that by spending 80-90% of their time developing their people. A high engagement level will reduce turnover which can lead to higher wages which ultimately will improve the bottom line faster than anything else they may do.

    • Highly engaged employees identify with the company.
    • They care passionately about the future of the company.
    • They bring passion and purpose to their work.
    • They are willing to invest their discretionary effort to make the company a success. (WANT to…not HAVE to)
    • They want the company to do the right thing.
    • They want to feel pride in the way the company behaves.
    Today is the day of Conscious (the act of being aware with a purpose) Capitalism (of the impact of the conscious activities in a company to its probability of success and growth). It boils down to a single equation: Trust = Relationship x Time.

ATD - Rochester Chapter  #1091
1100 Jefferson Rd Suite 12
Rochester, NY 14623

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